New issue every Tuesday morning

You know you should be
using AI at work. You just
don't have 3 hours
to figure it out.

LAMP is a weekly newsletter built for working marketers. Three pieces. Three skill levels. One theme. Each one takes 15 minutes. You pick your tier, we do the rest.

Free. No spam. Just Tuesdays.

🕯️
You're in. See you Tuesday. Check your inbox for a welcome note — your first stack is almost ready.
3 Issues per week
15 Minutes each
0 CS degrees needed

"Finally — AI advice that speaks like a marketer, not a tech bro."

— Senior PMM, medical device company

One theme. Three levels.
Pick your light.

Every Tuesday, the same topic lands in three versions — staggered across the morning so you can read at your own pace, at your own level.

🕯️

7:00 AM

Candlelight

For the AI-curious

No tools required. Just the mental model. A new way of thinking about the week's theme — without touching a single prompt.

Framework-first
💡

9:00 AM

Switched On

For Microsoft Copilot users

Practical, specific, immediate. One workflow inside Microsoft 365 — Word, Teams, or Copilot — you can use before lunch.

Copilot-ready
🔆

11:00 AM

Full Beam

For Claude & multi-tool users

Full prompt sequences, multi-step workflows, and real depth. For marketers who want to go further and move faster.

Prompt-complete

Three steps.
Zero overwhelm.

01 —

Pick your level

Not sure where you are with AI? That's fine — everyone starts somewhere. Candlelight is for the curious. Full Beam is for the ready. Move between them whenever you want.

02 —

Get your Tuesday stack

One email, one theme, your tier. Lands in your inbox at 7am, 9am, or 11am every Tuesday. 15 minutes. That's the whole commitment.

03 —

Take one step forward

Every edition ends with one thing you can do today. Not a 10-step plan. Not a new platform to learn. One thing. That's how this compounds over time.

See what lands
in your inbox.

Here's a real example from the Full Beam tier — the 11am send for people ready to go deep.

Issue #01 · Tuesday, 11:00 AM · Theme: Stakeholder Prep
🕯️ Candlelight 💡 Switched On 🔆 Full Beam

Stakeholder prep in 20 minutes flat

How to use Claude to walk into any exec briefing like you've been preparing for a week — even if you got the invite this morning.

You know the meeting. It's 9am on a Tuesday and your VP just forwarded a calendar invite for a "quick sync" with the CMO at 2pm. The subject is vague. The agenda is a question mark. And you have four other things due.

This is where AI stops being a writing tool and starts being a thinking partner. Here's the exact prompt sequence I use to get from zero to confident in under 20 minutes.

Prompt 1 — Context Load

"I have a meeting with [Name/Title] in 2 hours about [topic]. Here's what I know: [paste any emails, docs, or context]. Based on this, what are the 3 most likely questions they'll ask me, and what's the political subtext I should be aware of?"

Prompt 2 — Objection Prep

"Now play devil's advocate. What are the 2 most likely objections to my current position, and how would you recommend I address each one without sounding defensive?"

Typical result

Walk in with 3 anticipated questions, 2 pre-handled objections, and a clear opening frame. Total time: 18 minutes.

Built for marketers
inside complex orgs.

If you work in healthcare, medical device, SaaS, or B2B — you know the drill. Big org. Long cycles. No time to experiment. LAMP is built for that reality.

Upstream

Product & strategy marketers

Product Marketing · Market Development · Strategy

  • You're writing positioning docs at midnight and wondering if there's a faster way
  • You sit through AI demos that never speak your language — frameworks, launches, stakeholders
  • You know AI could help with research and messaging, but you don't know where to start without looking like a novice
  • You want to use AI for competitive intel and customer synthesis, not just generating copy

Downstream

Content & campaign marketers

Content · Campaigns · Digital · Social

  • You're worried AI is going to make your writing role redundant — and nobody's being honest about it
  • You've tried ChatGPT three times and gotten three outputs that sound nothing like your brand
  • You want the efficiency of AI without losing the voice and quality your audience expects
  • You need AI to work inside your existing tools and approval process, not replace them
AI should make you
more human at work,
not less.

Your instincts, your relationships, your creative voice — those don't belong to an algorithm. LAMP exists to make sure AI amplifies what's already good about your work.

Protect

Your creative voice is your competitive advantage. We show you how to use AI without sounding like everyone else.

Build

One skill, one Tuesday at a time. No crash courses, no overwhelm — just compound progress that fits your actual schedule.

Illuminate

We light the way through the noise — so you can move with confidence, not anxiety, every time a new AI story drops.

Stop feeling behind.
Start this Tuesday.

You don't need a new platform, a free afternoon, or a CS degree. You need 15 minutes and a Tuesday. LAMP does the rest.

Free. No spam. Just Tuesdays.

🔆
You're in. See you Tuesday. Check your inbox — your first LAMP stack is almost ready.